7 Best Email Footer Examples 2023
What’s an Email Footer?
An email footer, also known as an email signature, is an often-overlooked element in email communication. It’s a small but powerful piece of real estate at the bottom of every email that can serve multiple purposes. The possibilities are endless, from promoting your personal brand to adding legitimacy to your emails.
Think of it this way: just as a business card is a physical representation of your professional identity, an email footer is a digital one. It’s a quick and easy way to provide the recipient with all the necessary information about you, your company, and your online presence.
But an email footer can be much more than just basic contact information. It can also include links to your social media profiles, a call-to-action, a personal quote, awards and recognitions, and even legal disclaimers. With a well-designed and thoughtfully crafted email footer, you can make a lasting impression on the recipient and set yourself apart from the rest.
So don’t underestimate the power of the email footer! Whether you’re an individual professional or part of a large corporation, take advantage of this valuable space to showcase your personal brand and enhance your online presence.
What To Put In Your Email Footer?
Your email signature is a powerful way to make a lasting impression and showcase your personal brand. A simple and professional footer with your name, job title, and contact information is always a safe bet, but you can take it to the next level by adding icons that link to your social media profiles, company information, and a call-to-action that invites the recipient to take a specific action. Adding a personal quote or displaying any awards and recognitions you’ve received can help you stand out from the crowd and showcase your expertise. And if you work in a field where legal disclaimers are required, including a short disclaimer can help you stay compliant while maintaining your professional image. So, get creative, experiment with different options, and make your email signature reflect the unique qualities that make you stand out in your field.
Here are some ideas to make your email footer stand out:
- Interactive Social Media Links
Instead of just adding static icons for social media links, consider adding interactive icons that change color or animate when the recipient hovers over them. This can catch their attention and encourage them to click through to your profiles.
- Latest Blog Post
Adding a link to your latest blog post in your email footer can drive traffic to your website and keep your subscribers engaged with your content.
- Video Introduction
Including a short video introduction in your email footer can help you connect with your subscribers on a more personal level and showcase your personality.
- Custom Illustration
Instead of using a generic logo, consider creating a custom illustration that represents your personal brand. This can help you stand out and create a memorable impression.
- Client Testimonials
Adding a satisfied client’s testimonials in your email footer can help build credibility and encourage new leads to work with you.
- Personalized Call-to-Action
Instead of a generic CTA, consider personalizing it to the recipient. For example, if you’ve had a conversation with them about a specific project, you could add a CTA that says, “Let’s get started on [project name]!”
- Animated GIF
Adding a simple, tasteful animated GIF to your email footer can catch the recipient’s attention and add a fun, creative touch to your signature. Just ensure it’s relevant to your brand and not too distracting.
7 Examples of the Our Favorite Email Footers
Airbnb’s email footer includes a beautiful graphic with the company’s logo, a brief message about its mission, and links to its social media profiles.
Dropbox’s email footer features a simple but effective design with its logo, tagline, and CTA inviting users to try their service.
HubSpot’s email footer includes a personalized signature with the sender’s name, job title, contact information, and a CTA to schedule a call with their sales team.
Buzzfeed’s email footer includes a humorous quote that fits with the brand’s personality and links to its social media profiles.
Trello’s email footer features a graphic showcasing their app’s user interface and links to their blog and social media profiles.
Litmus’s email footer includes a personalized signature with the sender’s name, job title, contact information, and a CTA to sign up for their email marketing newsletter.
Bonobos’s email footer includes a personalized signature with the sender’s name, job title, contact information, links to their social media profiles, and a CTA to shop their latest collection.
These examples showcase how a company or individual can create an effective email footer that aligns with their brand and messaging. From personalized signatures to social media links and CTAs, there are many options to choose from.
“Make your mark with every email – add a signature footer!”
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